Bangkok is now becoming a popular destination for MICE tourism (Meetings, Incentives, Conferences and Exhibitions). Featuring a vibrant culture, modern infrastructure and a thriving business sector Thailand’s capital has everything needed to host a successful business event. Here are some key tips and strategies to consider when planning and hosting a great MICE event in Bangkok.
Leverage Modern and Cultural Resources
You can connect with local vendors and suppliers who understand the local landscape of your industry and who can provide you with valuable insights. Also, try incorporating the city’s heritage into your event in ways that highlight the city’s cultural identity, and make use of the city’s convenient transportation system to ensure your event is accessible.
Make Your Event Memorable
You can make your event stand out from the rest by incorporating authentic local practices, local cuisine and entertainment events into your agenda. You can also focus on sustainability by working with suppliers and organisers who advocate for eco-friendliness and sustainable business practices.
Aim to Satisfy Your Audience
It is important to create an organised event agenda and include informative workshops, and experienced speakers so that your audience can receive the information, opportunities and experiences they are looking for. You can also make time for socialising or team-building to help your attendees forge new connections.
Select a Suitable Event Venue
Event Venue – Photo by Robert Mathews on Unsplash
You’ll need to select an appropriate place based on the type of your event and the number of participants you’ll expect to have. You can choose a boutique hotel, a riverside venue, or even a historic site. There are also several established venues in the city for MICE events such as the IMPACT Exhibition and Convention Centre, BITEC and Queen Sirikit National Convention Centre located right next to the Modena By Fraser Bangkok which is a luxury studio apartment in Bangkok.